McDonald's unveiled an upgraded online-to-offline (O2O) strategy in the Chinese mainland, aiming to link more stores to digital hardware and personalized products across the nation.
Companies that successfully combine online and offline business models may prove to be a big concern for traditional retailers.
成功结合线上和线下商业模式的公司对传统零售商来说可能是一个很大的困扰。
3
When my most recent book Brandwashed was released, I teamed up with a local bookstore to conduct an experiment about the difference between the online and offline shopping experience.