Among them: Pets.com (with its crooning sock puppet), Outpost.com (flying gerbils) and Furniture.com (a smug, talking cat named George).
FORBES: Spin Control
2.
Outpost.com: Also known as Cyberian Outpost, this site, which features computers, electronics, games, and home and office equipment, takes the term "free shipping" to a new level.
CNN: Best free stuff online: Catering to consumers
3.
Flameouts such as boo.com, Pets.com, Etoys and Cyberian Outpost made selling stuff on the web look deceptively simple at first, then brutally inefficient.