If you don't happen to have any coke, the other alternative treatment is to pee on the stung part of your body - or to have someone else pee on it for you.

Mr. Vanderpooten says he often goes by to check on his experiment: 'The people who used to pee there don't pee in the same place anymore.'

The data shows clear differences between where men and women choose to pee - men are more likely to pee in public.