Companies in search of the much-vaunted fortune at the bottom of the pyramid have to start not with consumers but with non-consumers.
在金字塔的底层苦苦寻找曾被大肆吹嘘存在宝藏的公司，一开始见不到消费者，只有非消费者。
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Whether the labels say 'non-GMO' or 'no sugar', or 'zero carbohydrates', consumers are increasingly demanding more information about what's in their food.
The industry is betting that the same consumers paying more for premium attributes such as free-range, non-GMO, and pasture-raised eggs will embrace sustainability.