It takes more energy to mine that plastic, manufacture, package, distribute and purchase then it does to wash a dish.

And at a time when hobbyist computers were boxy wooden affairs with metal chassis, he designed the Apple II as a sleek, low-slung plastic package intended for the den or the kitchen.

But Closed Loop can afford such fancy kit only because there is a strong market for its product: plastic of sufficient quality to be used to package food.