A digital-ad campaign evoking what Chen calls "a calmer time" — alongside the launch of a new line of simple, classically designed bikes — helped get the company back on track.

I want an application that lets me create, upload, share, and work alongside other people in real time to get things done, working virtually exactly as you would in person.

Although I ditched the day job a couple of years ago, I still need to balance my time and energy; I'm studying a part time masters alongside freelancing.