Besides nincompoops, the field has also attracted the inevitable unsavory element.

FORBES: Watch Your Assets

Well, say goodbye to perfect nannies and jolly children: This is the time for messy kids to be called maggots, adults to be either nincompoops or fiends, and for childhoods to resemble something more Pink Floyd than Disney.

WSJ: Review: Broadway's 'Matilda' is blast of nasty fun