Its creative star is Alex Bogusky, though he has now risen to management level.
ECONOMIST: Advertising
2.
Rupal Parekh, writing for AdAge reports that the spot was created with the help of celebrity adman Alex Bogusky.
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3.
The video was directed by Alex Bogusky, the man behind the anti-tobacco "Truth" campaign, and features an original song, "Sugar, " by Grammy award-winning artist Jason Mraz.