When it comes to trademark use, however, the owner would not be entitled to initiate actions against infringement of his unregistered trademark.
但是对使用商标来说，未注册的商标所有人没有权利禁止他人注册其商标。
2
A trademark provides protection to the ownerof the mark by ensuring the exclusive right to use it to identify goods or services, or to authorize another to use it in return for payment.
商标为商标所有人提供保护，确保其享有将商标用于标识商品或服务或授权他人使用以获取收益的专用权。
3
Meanwhile, since the parachute used by Baumgartner bore the logo of a beverage company, the building's owner reserves the right to file a lawsuit for violation of Taipei 101's trademark.