In a bid to remain competitive, and retain its dominant position, it also unveiled the new Oracle Social Network, which adds a social layer on top of the new Oracle Fusion applications.

FORBES: Larry The Social Samurai Takes Oracle All The Way To $40

The building blocks of Fusion were completed last year, says John Wookey, Oracle's applications chief, and by 2008 they will become a seamless amalgam of databases, applications and the middleware that stitches them together.

FORBES: Irreplaceable?

Oracle has its Fusion strategy that places business process management and integration technology in the center of its collection of applications.

FORBES: Is Salesforce.com Wrong to Love Ruby?