Now, lest you think that this potential privacy invasion is illegal, know that the FTC just determined that Social Intelligence Corp. is in compliance with the Fair Credit Reporting Act.

To comply with the Privacy Act, agencies must notify the public via a notice in the Federal Register whenever they create a system of records that contains personal information.

The Children's Online Privacy Protection act, or Coppa, was enacted over a decade ago, long before the advent of social media and smartphones.