We ignored an ominous undercurrent of negative newsflow for more than two years for the most part with only a handful of hiccups.

FORBES: "And then all of a sudden..."

Currency traders will also be keeping a close watch on the newsflow to see if the dollar's recent weakness following the sub-par data continues.

NPR: US Economic Concerns Weigh On Markets Ahead Of ECB

The downside is that as newsflow increases about potential new product releases and upgrades, demand is likely to be frozen in advance, particularly for the iPhone and iPad.

FORBES: Apple Analysts Expect New iPhone In The Fall, Larger-Screen iPhone, SmartWatch in 2014