People would be able to apply, establish and operate any new gTLD (such as .green or .sports).

FORBES: Should ICANN Be Adding More Generic Top-Level Domains?

The purpose of the new gTLD program is to expand consumer choice and competition, and our registries are oriented as such.

FORBES: Cybersquatters Get Rich New Territories With Generic Domains

Coverage of the new gTLD program is always welcomed but regrettably there are still misconceptions and unfounded statements of fear, even by trademark experts who are experienced in the space.

FORBES: Cybersquatters Get Rich New Territories With Generic Domains