Customer value is the difference or ratio of customer perceivedbenefit and customer perceived cost.
顾客价值是顾客感知收益与顾客感知成本之差(或之比)。
2
Is it to move away from the pain of not having your product or service (perceivedbenefit) or pleasure of having it?
他们是在远离因未拥有你产品的痛苦或拥有你产品的喜悦(感觉到的价值)吗?
3
Third, the most important antecedents of customer perceived value(CPV) are customer perceived fairness, customer perceivedbenefit, customer perceived cost;