But the field of neuroeconomics was born out of the realization that the physical workings of the brain place limitations on the way we make decisions.
但神经经济学领域的诞生源于这样一种认识，即大脑的物理运作方式限制了我们决策的方式。
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This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning behind economic and consumer behavior.