Michael Piermont, CEO of amSTATZ, has been in the sports industry for most of his career.

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Stephen Lopatkin, who runs Piermont Bicycle in Piermont, New York, peddled mostly Specialized bikes for seven years.

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"If I buy nominal Treasurys right now, I can basically earn 0% in a 3%-inflation environment, so I'm losing 3% in real terms per year, " says Carl Friedrich, chief investment officer at Piermont Wealth Management in Woodbury, N.

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