As part of a public project that's open to the ideas and hard work of anyone willing to contribute, the incubator offers a chance to test drive new ideas.
Researchers in psychology, a field rocked by findings of irreproducibility in the past few years, have been especially vocal supporters of the drive for more-open science.
It might seem unreasonable that expectations about possible events can drive prices up, but consider the situation of people in a lifeboat on the open ocean.