And after spending hours researching, evaluating and immersing yourself in one particular company, it's easy to become enamored while completely missing the actual price action of the market itself.

But after all the dollars and man-hours that went into launching the site, you still barely met your market goals.

For two years after its release, Halo 2 was the most popular Xbox Live game on the market, with more than 710 million hours of play recorded.