"The secret of MSGM is that it's always easy, even if it's cocktail attire or done in lace, " said Mr. Giorgetti.
WSJ: La-Dolce-Vita Fashion | Fresh Picks
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It's a treat, then, to make the acquaintance of MSGM, an accessibly priced, Milan-based label with new energy and fresh appeal.
WSJ: La-Dolce-Vita Fashion | Fresh Picks
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Founded in 2009 by four Italian friends (each represented by an initial in the name), MSGM is now fully driven by Massimo Giorgetti, 36, a former retail sales clerk from the Riccione region of Italy.