People are not, in fact, moving as frequently as they used to: the share of those moving house in 2007-08—11.9% of the population—was the lowest since records began.

I, for one, believe that there are lessons to be drawn from her life and from the extraordinary and moving reaction to her death. I share in your determination to cherish her memory.

In a fast-moving market context, where capturing market share and mind share is critical, a high-risk product innovation strategy is justified; in fact, it may be essential.