释义 |
1 ?讯息诉求 讯息诉求(message appeal) 又称为广告主题(advertising theme),是指广告主轴或焦点
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Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal. - 2
He has a message from King Fahd, believed to be an appeal for Arab unity. 他有个来自法赫德国王的口信,相信是对阿拉伯团结的呼吁。 - 3
That message, often delivered in sententious, near messianic tones, had little appeal. 这些信息通常以警世名言,接近救世主的语气发出,却鲜有吸引力。
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