5】This centrally produced imagery，injected into the "mass mind" by the mass media， helped produce the standardization of behavior required by the industrial production system.

It is a phrase that cheekily calls to mind the mass poor in his native country—but TutorVista, an online tuition service, is aimed squarely at customers in the developed world.

Nothing says more about the American mind-set than what consumers are buying, and ignoring, at drugstores, supermarkets and mass-merchandising outlets like Wal-Mart and Target.