Advertising is the cultural form that most comprehensively reflects the modern life-style among the masscultures, but it fails to embody the entire and real symptoms of the time.
Even in cultures without access to mass media, the optimum waist-to-hip ratio for women is around 0.7, which corresponds most closely to an hourglass shape, and is linked to fertility.
Recently, some of cell cultures have been successfully used for mass production of viral-pesticides and the development of tissue culture of insect is more and more important.