Ernest Dichtter, head of the Institute for MotivationalResearch, has conducted a series of studies for AD agencies on the subject of smoking.
动机研究院的负责人欧内斯特·狄彻特博士,曾为广告公司在吸烟方面进行过一系列的研究。
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"The research demonstrates how motivational it can be to gain a prestigious job title," said Paul Rapacioli, director of employment agency Reed's Internet service, which carried out the survey.