The bulk of this series covers different aspects of how you can allow design to emerge as you develop rather than setting it in stone before you write your first line of code.

Mice in this case are the first line of experimentation — the scientists hope to then expand the research out into other animals that can produce milk in bulk, like goats and cows.

For the incumbent telecoms operators, however, the quadruple play is all about protecting their core business of fixed-line voice calls, which still accounts for the bulk of their revenues.