In my new book Uprising: the secret to movement marketing, I talked with Timo Lume of the IOC about the Gold Medal Champ of All Global Movements, the Olympic games.
FORBES: How To Market an Olympic Bid City Or an EXPO bid city To Win.
2.
When I spoke with Lume he made it clear that the ideals that are at the core of the movement the ones instilled by the founders more than a century ago have been central to the enduring success and growth.
FORBES: How To Market an Olympic Bid City Or an EXPO bid city To Win.