The corporate performance is measured by three guide lines: Market-to-book value (MB), return on equity (ROE) and earning per share (EPS).

According to a survey by giant Alibaba in 2018, the market for the second hand book was booming last year as more Chinese tend to trade or exchange their used books online.

Rachel Botsman, the author of a book on the subject, says the consumer peer-to-peer rental market alone is worth $26 billion.