The author employs market Segmentation and marketTargeting Theory to determine the target markets where BD Bycicle Co.
作者采用市场营销学的的市场细分与目标市场选择理论。
2
Also, this thesis discusses the application of benefit model on markettargeting and the design of outbound tourism products.
并且从目标市场定位和出境游产品设计,方面对利益模型的应用进行进一步的研究。
3
Based on market segmentation theory, the analytic methods and processes of AHP application in market segmentation and markettargeting are discussed by a case study.