Brands, actually, are a result of the strategy of marketingsegmentation and product differentiation.
品牌,是市场细分和产品差异化战略的结果。
2
Among the analysis tools used in the marketingsegmentation, the combination of cluster analysis and conjoint analysis will be the ideal method in multi dimensional marketingsegmentation.
而在对市场细分的众多分析工具中,将聚类分析与联合分析相结合是一种理想的多维市场细分技术。
3
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.