MarketingResource Management is a set of capabilities designed to organize, manage and optimize marketing budgets, processes and resources.
营销资源管理具有组织,建立管理和优化营销预算,过程和资源的一系列功能。
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MarketingResource management is a hot buzzword, but it continues to be a misused and misunderstood phrase, as many people just think of it as workflow management.
MarketingResource management capabilities typically include marketing planning and budgeting, marketing budget optimization, marketing performance management and campaign workflow and collaboration.