Researchers at Concordia University in Canada report in the journal Psychology and Marketing that online avatars usually reflect the personality of their creators.
加拿大的肯考迪亚大学的研究者在心理学与营销杂志上撰文称，在线的头像常常反应其创建者的个性。
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General Motors` marketing identified each of its brands very well. So, a mere brief appearance of one of its cars in a movie could establish a character`s personality.
Polled after the game, the players didn't realize the Red Bull image apparently influenced their driving. Which suggests marketing doesn't just influence a brand's personality.