Many purists doubt whether this is really a form of marketingorientation at all, because of the ex post status of consumer research.
很多纯粹主义者怀疑者到底是否一种真正的市场营销导向，因为它事后才做消费者调查。
2
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
3
Marketing conception is the guideline and value orientation of marketing activities of enterprises.