This paper describes the pharmaceutical products with respect to the marketing plan of products, price, sales channels and rational marketing-mixprogram.
本文探讨了医药产品市场营销的产品方案、价格、渠道及促销的合理组合。
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An effective marketingprogram blends all of the marketingmix elements into a coordinated program designed to achieve the company's marketing objectives by delivering value to consumers.