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单词
mental accounting
释义
mental accounting
美
/ ?mentl ??ka?nt?? /
简明释义
心理账户:人们在进行消费时,会将钱分配到不同的“账户”中,如娱乐账户、教育账户等,从而影响他们的消费决策。
网络释义
短语
1
Mental accounting Theory
心理账户理论
2
malleable mental accounting
灵活的心理账户
3
prospect theory and mental accounting
前景理论与心理账户
双语例句
1
Based on the introduction of behavioral finance, the paper put focus on
mental
accounting
approach to explain anomalies effectively.
本文在介绍行为金融理论的基础上,重点突出心理会计理论,应用心理会计理论有力地解释了金融异象。
2
And the
mental
accounting
discovered by behavioral economists abrogate the assumption of perfect substitutability of economic resources.
思维会计原理作为多元的结构化过程,取消了经济资源的完全可替代性。
3
This paper discusses some recent researches on the role of
mental
accounting
and reason-based choice in the formation of consumer preferences.
心理会计与推理选择是行为决策理论的两个重要领域,本文主要综述它们在消费者偏好建构中的作用。
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更新时间:2025/8/21 14:17:49