Of course, in the world of abundant data, where we see significant amounts being made freely available – or available at marginal cost – there is a clear business challenge.

US consumer spending managed only a marginal rise of 0.1 per cent in June and July's data, due on Friday, will help to evaluate if this is part of a softer trend.

Higher temperatures generally cause more error rates, but differences in temperature at Google's data center "had a marginal impact on the incidence of memory errors."