Do this whether you are selling the idea to a single customer for a simple check or moving toward a full blown multi-million dollar product launch.
无论是把设想推销给单一的客户进行简单的核查，还是将数百万成熟的产品投放市场，都要这么做。
2
Were the buyers' people so blown away by the product demos that they wanted to switch firms?
是购买者同样被他们需要去改变公司的产品小样所征服了么？
3
We think just on canceled product programs we've probably blown a billion dollars a year, just by pushing back on things that already have been started.