At NorTech, we have recognized these mutual benefits and introduced an Anchor Customer Engagement (ACE) Academy that brings small and large companies together.

FORBES: What Startups Need to Understand About The Booming Corporate Entrepreneurship Ecosystem

At NorTech, we refer to these large companies as anchor customers because they establish the credibility new products or businesses need to trigger additional purchases.

FORBES: What Startups Need to Understand About The Booming Corporate Entrepreneurship Ecosystem

At NorTech, we have introduced an Anchor Customer Engagement (ACE) Program for our cluster members because we realized that emerging businesses need assistance with engaging anchor customers.

FORBES: Why Large Companies Should Become Anchor Customers