Matt O’Connor, the outfit’s founder (and a PRman), says his first pop-up let him launch his brand for a tenth of the normal cost, while testing product ideas.
A West Coast real estate executive, he had an M.B.A. from a prestigious university and was “a very intellectual, serious man, ” said Ms. DiNardo, president of TK/PR, a public relations firm.
"Barnett Shale properties are like the beautiful woman at the prom, " one company PRman told the Fort Worth Star-Telegram in 2005. "Everybody wants to dance with her.