The Wraith will be more expensive than Bentley's family of Continental models, however, so it will actually carve out a small market segment that is currently not served by anyone, Rolls-Royce's chief executive Torsten Muller-Otvos told BBC News during a recent exclusive preview event near the carmaker's Goodwood factory.

BBC: Geneva motor show: Luxury and recession

"We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin, " said chief executive Torsten Muller-Otvos.

BBC: Rolls-Royce car sales edge up to new record

If it turns out there is enough demand for the car, it could be ready for production in a couple of years, Mr Muller-Otvos says.

BBC: Driving the electric Rolls-Royce