Mullarkey says he remains unconvinced that Monster is a deadly substance.

FORBES: Monster Looks Attractive For Risk-Tolerant Investors After FDA Reports Of 5 Deaths

Some power operators fear, however, that that they will get sued if they equip their facilities so that they could capture excess heat, which could alter the generation process and thus violate the New Source Review, writes Melissa Mullarkey, for Recycled Energy Development.

FORBES: Recycling Wasted Heat and Power Could Clear the Air

Morningstar analyst Tom Mullarkey says the situation that Monster faces is probably most like the concerns that people have with genetically-enhanced food and the chemical used to line cans called Bisphenol A. (The U.S. banned using BPA in some baby products.) Keep in mind, though, that both cigarettes and alcohol substances proven lethal are sold still.

FORBES: Monster Looks Attractive For Risk-Tolerant Investors After FDA Reports Of 5 Deaths