Thus, the company has dropped its original name in favor of taking up the name it gave to its product, one that more quickly communicates what the startup is all about.

That is just way too long for their system and so my name was written all together with no Spaces and they also dropped the last a from my second first name.

Somewhat sheepishly, Madhoun sent word that I shouldn't mention his name after all, and we dropped the idea of showing the video.