Tuesday's deal is just the start. It will have to build up its own mega-stars and bring in "star Wars" -like profits.

On Aug. 18, under a hazy Beijing sky, Chinese mega-star Liu Xiang was supposed to cruise to victory in heat six of the 110m hurdles' first round.

The 300m Mega Tower consists of a five-star hotel, as well as luxury apartment floors. In addition, there are seven apartment blocks and a four-storey underground carpark.