"It's kind of creepy to suddenly see various products within your set, " says Caryn Mandabach, a partner in Carsey-Werner-Mandabach, which produces That '70s Show for Fox and the newcomer Whoopi, set for NBC.

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Formed by Nickelodeon founder Geraldine Laybourne, mega-producers Marcy Carsey, Tom Werner and Caryn Mandabach, with Oprah Winfrey, it has had multiple carriage issues with cable and satellite companies, and a revolving door of executives and marketing campaigns.

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So have talk show host Oprah Winfrey, as well as Marcy Carsey, Thomas Werner and Caryn Mandabach -- the team that created The Cosby Show, Roseanne and 3rd Rock from the Sun, among others -- who have agreed to provide original programming.

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