"And it'll be easy to get consumers excited about all the new ways that advertisers are reaching out to them, " says Lockhorn.

FORBES: The gadget may change the way marketers engage consumers.

That has big implications for advertising as an educational tool and as a sales channel, says Jeremy Lockhorn, director of emerging media at digital agency Razorfish, a unit of Publicis Group.

FORBES: The gadget may change the way marketers engage consumers.