The algorithms proved 88% accurate for determining male sexuality, 95% accurate in distinguishing African-American from Caucasian-American and 85% for differentiating Republican from Democrat.

BBC: Facebook 'likes' predict personality

It has the best luck categorizing people as Caucasian or African-American (95% accuracy), followed by gender, male sexuality, Democratic or Republican leanings, and detecting Christians and Muslims.

CNN: Heather Kelly,

Stiaan Louw's androgynous, multi-layered collections explore male sexuality and the culture clash between social tribes, issues that intrigue him as an Afrikaan working in a fledgling democracy and equally fledgling men's fashion market.

CNN: Why African designers are finally in the fashion spotlight