Just as concepts like global warming, locavorism, and OWS have communities of support, they become branded ideas.

FORBES: Branding The (Un)Brand

My last resolution is thoroughly local (unless locavorism is "too 2012"): I'll be drinking more wines made close(r) to home.

WSJ: My Wine Goals for the Year, More and Less | On Wine by Lettie Teague

Consider locavorism the idea that it's irresponsible to eat food that was produced more than a short distance from where it's eaten.

WSJ: The Problem With Going Green by David Owen