The deal gives the athletic clothing maker exclusivity in the footwear and apparel categories at Tough Mudder events.
FORBES: Under Armour Signs Groundbreaking Deal With Tough Mudder
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The partnership with Tough Mudder, which holds endurance races over obstacle courses, represents the first endurance event sponsorship for Under Armour.
FORBES: Under Armour Signs Groundbreaking Deal With Tough Mudder
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Tough Mudder, founded in 2010, plans to run 35 events world-wide in 2012 and projects 500, 000 participants, up from 140, 000 in 2011.