That would make the shopping center the largest out-of-home mediavehicle in the United States.
这将使购物中心成为美国最大的户外媒体传播手段。
2
Vehicle exposure refers to the number of individuals exposed to the mediavehicle, such as the number of people who read a or watched a television program.
指一个媒体工具之覆盖率,譬如像是杂志或报纸的发行量,有多少家户数电视。
3
While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.