No joke: Researchers say we are moving away from personal, real-world pranks and into a world of media-driven jokes and Internet tomfoolery.

Many have lamented the lost art of reading in our social-media-driven, content-hungry world, but few have actually tried to do anything about it.

Experts say it's just another sign that as a society, we've fixed into our heads the unrealistic, media-driven physical ideals that show up in the workplace — and therefore the wallet.