At this point, games may have a better chance of capturing attention than traditional broadcastmedia simply because they are trendy.
从这点上说,游戏争取人们的注意力比传统的传播媒体占有较大的优势,因为游戏很流行。
2
Combat declines in the efficacy of advertising through traditional broadcastmedia, and exploit social networking technology to converse in detail with individual consumers.
与通过传统广播媒体进行广告的效用降低相对,企业开始大量利用社会网络技术与个体消费者的详细对话。
3
Although they cost very little, few coastlines around the world have them, as many countries rely on broadcastmedia and cell-phone messages.